Burger King holds a very special place in my heart. It is my dad’s favorite fast food restaurant and we used to stop there on our way home from softball tournaments in the summer. He loved nothing more than sitting down with a Whopper, fries, and an ice-cold Coca-Cola after a day out on the softball field.
Their social media use is also quite fascinating. The brand’s ability to switch voices between social media platforms to try to appeal to different target audiences is enticing. On Twitter, they tend to be more relatable and humorous, while on Instagram and Facebook, their posts seem much more like advertisements.
Burger King came to mind pretty quickly when I had to choose a brand to audit on social media for my Strategic Social Media course. Their different voices across platforms and my own personal nostalgic attachments lead to the choosing Burger King, but it was actually some of their worst practices that inspired the topic of this first post. Below, I have outlined a few ways Burger King’s Instagram strategy is lacking.Continue reading “Why Burger King Is not the King of Instagram”