As I discussed in my two previous posts, engagement is a pivotal piece in brand success. While engagement has a much lesser effect on larger, more well-known brands like Burger King, it does still impact them and the impact is much larger for smaller brands. My previous posts delve into the best and worst practicesContinue reading “Put a Ring On It—3 Secrets to Boosting Brand Engagement”
Category Archives: Best Practices
How Wendy’s Stole the Twitter Crown—Sorry Burger King
In my last post, I discussed why Burger King did not deserve a crown for their Instagram practices. Their main pitfalls were their lack of engagement, lack of hashtag use, and their inability to stick to a schedule. In this post, I continue discussing Burger King’s weaknesses, however, I set out to compare the TwitterContinue reading “How Wendy’s Stole the Twitter Crown—Sorry Burger King”
Why Burger King Is not the King of Instagram
Burger King holds a very special place in my heart. It is my dad’s favorite fast food restaurant and we used to stop there on our way home from softball tournaments in the summer. He loved nothing more than sitting down with a Whopper, fries, and an ice-cold Coca-Cola after a day out on theContinue reading “Why Burger King Is not the King of Instagram”
